Beauty without Irony

BWI wants to bring about a change in mentality, a return to pure beauty that touches people, instead of prefabricated & mass marketed fashion, music, art, photography, politics and even feelings.
It's also about values that are valid forever, not just one season or one hype long. Events BWI wants to put up include this website (as a forum where artists can see each others' creations, read, get inspired), books (the first one, called 'designers against AIDS- The First Decade!' will be published by Ludion in Ocotber 2010  and exhibitions in cities all over the world.
We're furthermore thinking of a BWI Magazine (printed or online), where we can delve into the work of participating artists more deeply/specifically. There are so many ways to deal with beauty, optimism, inspiration... we would like very much for BWI to become a positive movement, that is intelligent and in touch with true feelings, not about being cool or ironic -those are just protection mechanisms against the harsh world; understandable maybe, but they make many people feel very lonely and misunderstood.
We feel that designers and other artists should also bring people joy, not just tell us how bad the world is. We know that already, we just have to read a newspaper, watch television or look outside our window to see that.
What we need now most of all, is hope and to see and to understand that beauty can also exist in difficult circumstances.