“If Epic was truly concerned about suffering reputational damage as a result of this dispute, it would not be involved in these elaborate efforts to publish it,” he said. Overall (including the #freefortnite campaign), Epic believes that its behavior here will generate goodwill, boost its reputation, and lead users to Fortnite, not the other way around. This is not a bad thing. “Apple lied,” Sweeney wrote. Apple spent a year telling the world, the court and the press that they would welcome Epic`s return to the App Store if they agreed to play by the same rules as everyone else. Epic agreed, and now Apple has abandoned more than a billion users in another abuse of its monopoly power. “There is undisputed evidence that Apple is aggrieved by the hasty implementation of this illegal and unfair injunction,” Apple said. “Apple should not be required to change an integral part of its business model, which has been in place for more than a decade, until this court rules on the merits of the appeals.” Epic said Apple doesn`t meet the legal standard that requires it to prove it was wronged by regulatory compliance, using Apple`s positive comments after the decision and the delay in filing the injunction as a sign that Apple will be fine. Without a reprieve, Apple said that “the App Store needs to be reconfigured – to the detriment of consumers, developers and Apple itself.” On Friday, a California judge ruled on the influential Epic v. Apple, and both sides lost. Judge Yvonne Gonzalez Rogers found that Apple had not unfairly monopolized mobile app space with iOS or its in-app purchase system, and she ordered Epic to pay damages for violating its development contract with Fortnite. At the same time, he ordered Apple to remove its anti-steering rules — policies that prohibit developers from informing users about alternatives to Apple`s in-app shopping system. Apple reiterated that Epic fired the first salvo of the legal saga with its direct payment system in “Fortnite.” The counterclaim, filed in U.S.
District Court for the Northern District of California, calls Epic Games` conduct “intentional, brazen and illegal,” adding that Epic earned more than $600 million on the App Store. Fortnite won`t be returning to the iOS App Store anytime soon, according to a series of emails posted on Twitter Wednesday by Tim Sweeney, CEO of Epic Games. In response to the lawsuit, Google told The Verge: “For game developers who choose to use the Play Store, we have consistent policies that are fair to developers and keep the store safe for users. Although Fortnite is still available on Android, we can no longer make it available on Play because it violates our rules. However, we welcome the opportunity to continue our discussions with Epic and bring Fortnite back to Google Play.  On August 17, 2020, Apple informed Epic that it would terminate its access to accounts and developer tools for the App Store, as well as for iOS and macOS, by August 28, 2020. This prompted Epic to file an injunction to block this and prevent Apple from removing Fortnite from the App Store, claiming that the lack of access to development tools for iOS and macOS would affect the development of the Unreal Engine and subsequently all developers who used the engine.   Apple said in response to the injunction request that Epic approached them in June to request a special contract allowing Epic to operate Fortnite on the App Store so that users could pay Epic directly, and when Apple did not grant them that, Epic contacted them before updating the version on August 13. 2020 to declare that they would voluntarily violate the App Store Terms. Apple also asked the court to deny Epic the temporary connection, calling the situation “emergency” that Epic itself had created.  Sweeney went on to explain that, as his emails in Apple`s complaint stated, he was seeking Apple to extend this type of exception to all iOS developers and not just Epic Games.  Epic filed a response to Apple`s complaint with Microsoft`s support, explicitly asking the court to prevent Apple from depriving it of access to the iOS development tool, as this would affect all developers who used the Unreal Engine.
Microsoft wrote in its support, “Denying Epic access to Apple`s SDK and other development tools will prevent Epic from supporting Unreal Engine on iOS and macOS, and will significantly disadvantage Unreal Engine and game developers who have built, built, and can build games on it.”  “Apple has used its discretion not to restore Epic`s developer program account at this time,” the email reads. “In addition, Apple will not consider any further applications for reinstatement of rights until the District Court`s decision is final and final.” Measures will be taken to protect all parties involved, including appropriate social distancing and admission restriction. Allowances for remote readings would be granted in case of poor health or when travel is not possible. If Epic forced Apple to allow sideloading of third-party apps and app stores, Cook said the result would be a disaster. Apple already reviews 100,000 apps a week and rejects 40,000, and it wouldn`t be long before the ecosystem becomes a “toxic mess.” Epic accused Apple of having a monopoly on the distribution of iOS apps and App Store payments, then said the lawsuit was aimed at changing the ecosystem for all developers because the “market won`t fix itself.” “If this regulation is approved, app manufacturers will still be prevented from communicating about lower prices or offering competing payment options in their apps,” the statement said. “We will not be appeased by meaningless gestures and we will continue our fight for fair and open digital platforms.” On the 23rd. In October, Epic filed another case with the court, arguing that its actions are “far from the unlawful — even allegedly criminal — conduct that represents Apple`s opposition.” This refers to Apple`s claims that “Epic`s blatant disregard for its contractual obligations and other faults has caused significant harm to Apple.” The list of companies would include Spotify, which came out in favor of prosecuting Epic shortly after it was filed. Spotify has been engaging Apple since 2019 through an antitrust lawsuit. .
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